THE PROJECT
COUSE
COUSE
Don't f#ck with my cup
Couse is all about empowering women and creating genuinely safer social spaces. We stepped in to tackle the very real and common risk of drink spiking during a night out. The solution is a practical and discreet: a scrunchie that pulls double duty, designed to cover drinks and securely hold small personal items.
INSDUSTRY
Night Life
DATE
March 2023
ROLE
Designer ✺ Illustrator
CHALLENGE
In social and nightlife settings, young people face persistent, tangible risks: primarily drink spiking, which compromises their safety and prevents full, uninhibited enjoyment. On top of that, the lack of secure, convenient storage for small essentials like cash or keys adds unnecessary hassle and distraction throughout the night.
SOLUTION
Couse addresses these challenges by building protection directly into an everyday accessory: a discreet, dual-purpose scrunchie that functions both as a physical drink cover and a secure zippered pouch for essentials. By offering an instant safety measure alongside convenient storage, Couse creates a seamless experience that boosts confidence and turns moments of anxiety into genuine peace of mind.
Each scrunchie is packaged in a protective bag with straightforward instructions, making it easy for users to understand and use all its features.
Defining the Couse brand meant making sure visuals told the right story. The main goal was to create all the core assets: the illustrations, patterns, and icons. We needed a look that felt trustworthy and welcoming to support a product focused on safety and social empowerment.
The most important creative choice we made was representing women across all ages, features, and angles. This was a deliberate design strategy to loudly communicate: This is a product for everyone. We structured these assets into a reusable kit so the team can easily build social posts, packaging, and flyers that all feel aligned and on-brand.
