THE PROJECT
COUSE
COUSE
Beyond the Tech Talk.
The Design Experience.
The GDG DevFest Coimbra 2018 was a technology event held in Coimbra, organized by the Google Developer Group (GDG) Coimbra. This annual event is a tech conference that is part of the DevFest series promoted by Google worldwide, gathering developers and enthusiasts to share knowledge on topics such as artificial intelligence, cloud, mobile, and web.
INSDUSTRY
Tech Conference
DATE
2018
ROLE
Designer ✺ Illustrator
CONFERENCE
GDG DevFest Coimbra 2018 was a technology conference organized by Google Developer Group Coimbra, bringing together developers, designers, and technology enthusiasts for a full day of talks, workshops, and community networking. As part of the global DevFest initiative, the event followed a multi-track structure with local and international speakers, focused on knowledge sharing, innovation, and collaboration within the tech community.
My role
As the main designer of the GDG DevFest Coimbra 2018, I was responsible for creating the entire visual identity and its application across all touchpoints. From the digital assets and social media content to merchandise like posters, tote bags, and t-shirts, I created a cohesive, playful, and community-focused design that reflected Google’s brand while giving the event its own personality.
VISUAL
IDENTITY
A key concept of the identity was the representation of the city of Coimbra built inside mobile devices, designed as a modular, Lego-like city. Just as Lego pieces combine in countless ways to build unique structures, DevFest brings together diverse technologies and concepts, with developers acting as builders crafting digital solutions for the tech community.
The visual identity was built on Google’s established brand foundations, particularly its color palette, clarity, and friendly tone. Rather than competing with the Google brand, the goal was to work within it and expand it in a way that felt natural and authentic to the DevFest ecosystem.
Mascot
The Android mascot was chosen as the main character, serving as a familiar and friendly symbol for the developer community. It’s instantly recognizable and represents what the event is all about: creativity, innovation, and making technology accessible.
Android is a huge part of Google’s ecosystem, and having the mascot there makes the event feel friendly and fun. It’s a simple way to connect with developers, show the playful side of tech.
COMMUNITY SPIRIT
We designed the DevFest identity to feel human first. Since the event is really about the people behind the code, we leaned into a tone that was more playful and welcoming than your typical tech conference.
We wanted to lean into the idea that developers are basically everyday heroes: the ones fixing things behind the scenes, and that theme gave the whole identity a lot more personality. It made the event feel less like a corporate tech conference and more like a space where people could actually relax and be themselves.
MERCH
We put these superhero references right on the event t-shirts, giving everyone a fun keepsake they’d actually want to wear. It was a simple way to remind developers that they’re the real heroes of the story, and it definitely helped set a more high-energy, connected vibe for the whole event.
